SEO

Although we often refer to Technical SEO as 15% of the SEO process, it is probably the most important part of the Search Engine Optimisation process. If your website isn’t fully technically optimised for the search engines, you can risk not even being IN the index at all, let alone rank highly!

We have seen plenty of examples of small and large brands getting it wrong. From accidentally no-indexing an entire site, to having serious canonicalisation issues that lead to the loss of thousands of links. It goes without saying, technical SEO is vitally important.

On page SEO is all about the SEO activity that happens on your site. We believe that on page SEO is often a hugely underestimated part of your SEO strategy. In a world where everyone is focusing on links, the importance of on page is often forgotten. We believe that content is, and always will be King, and on page SEO is all about content.

Often website owners are quick to identify their top terms, their “hero keywords”, that generate the most traffic. Yet, most traffic, and often the most valuable traffic, comes from “long tail traffic”.

Off page SEO is basically everything that you do off your website. This includes content outreach, link development and social media campaigns. Typically, off page SEO refers to the process of generating links to increase the authority of your website as seen by the search engines, thus they will rank you higher.

Why are links important?
Simply put, links work as votes to your website. At the birth of SEO, as a marketing discipline, it was all about the number of links. In modern SEO however, it is more about the quality of links (the authority of the sites linking to your site) and the relevancy of the content.