Paid search drives relevant and targeted traffic to your website by showing ads for your business on search engine results pages (SERPs) when users search for related keywords. The pricing model means you only pay a fee each time someone clicks on your ad and visits your site (pay-per-click/PPC).
There are many PPC platforms out there and like most digital marketeers we prefer using Google Adwords. The main reasons for this is due to Google Adwords having the largest search volume (67% search market share), and because campaigns can near enough be setup and put live within minutes of publishing.
In order to make PPC work for you we would need to understand your business and market sector as well as search trends related to your products and services. Many of our clients have tried to take on PPC on their own, which is great, however, building a ‘bulletproof’ PPC account takes a lot of time and effort, this is why it’s important to consult an agency before taking the plunge.
Getting to know your business and industry will help to shed light on exactly what we need to know when it comes to putting together an effective paid search campaign.
Finding relevant and profitable keywords to bid on can be an exhausting task, especially when there’s millions to choose from. Here at Delve we regularly research keywords and how they’re working for our clients as well as finding new opportunities.
Your adverts need to stand out, contain your relevant keywords, and look appealing to your audience. This isn’t an easy task and requires quite a bit of time to execute in way that helps your adverts to increase positioning, click through rates and conversions.
We’ve helped to make many of our client’s drive business growth through good web design over the years. Our team will help efficiently deliver a conversion focused website for your business.
Not sure where to start? Paid search can be a very technical area, that’s why it’s always good to speak to experts before indulging yourself.
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