7 Organic SEO Tips For Your Online Business
Search Engine Optimisation or SEO is a constantly evolving science and one that needs constant supervision in order to keep up with the latest SEO trends and search algorithm changes issued by Google. In this post I will highlight 7 of my own Organic SEO tips which will help to boost your own website or online business. Note, you may have come across these Organic SEO Tips before which just emphasises how important they really are. If you’re new to SEO, these 7 tips will definitely be helpful for you. For those of you who don’t know what organic SEO is read this first.
For the rest of you, here it goes:
1. Google is King
This first one isn’t really an Organic SEO tip, but it’s mentioned because of it’s importance. If you’re not already focusing on optimising your website for Google, where have you been for the last decade? Google is the search engine when it comes down to being seen on search engine result pages (SERPs). Over 77% of users do their online search using Google, making it the market leader when compared to Bing and other search engines. Don’t believe me, Google it!
2. Content Over Everything
In the early days you could optimise your website by pumping it full of meta keywords. Google very quickly clocked on to this black hat tactic and updated it’s algorithm which meant anyone found using such a tactic would have their website penalised or removed from Google’s index.
These days Google and other search engines are content aware, meaning they can read your website word for word, index it and then compare it to other websites providing similar services. The purpose of this is to decipher content and determine if it contains useful information or not. This doesn’t mean you can go and copy someone else’s content, oh no! Google will easily recognise such savagery and WILL penalise you.
I recommend that you spend time creating clean and informative content. Think about the subject matter, and try to focus on including only a few keywords which are directly related to your services or products. Your homepage, the very first page people usually see, should focus on your prime services or products. For example, if Mandeep is a pie seller in London, his website homepage should focus on mentioning this fact in the page title, within the page headings, and a couple of times within the first few paragraphs. The point of this is that Google quickly establishes a correlation between keywords being mentioned repetitively within context.
3. UX & Design
User experience is fast becoming a signal for search engines to highlight how user friendly a website is and how likely a person is to find what they’re looking for when they land on a website. From a design perspective the user journey is all about how the user gets to their goal on a website once they land on the homepage. This is all well and good, but what happens when a user lands on a website half way through the journey? This old linear way of thinking needs to be addressed and Google is picking up on it, fast.
Personally I think it’s very important to spend time on visualising how each page of your website should look and what kind of information should be provided and how it should be presented. Think about the goal of your website, if your goal is to get a user to make an enquiry by completing a form, there should be visual cues or calls to action throughout each page, constantly reminding the user, what’s required of them.
4. Mobile Friendliness
In 2016 a report published by Hitwise stated that US mobile search accounts for roughly 58% of overall search queries, meaning that a large majority of online searches are now being done on people’s mobile phones and tablets, instead of from desktops or laptops.
Google knows how important the mobile experience is to its users and will penalise websites which offer poor mobile performance. When creating your website, make sure to design for mobile first and ensuring you optimise your mobile site too. Make sure image file sizes are not too big, and that font sizes are adequate for the user to read without having to zoom in.
5. Optimised Page Meta Titles
One of the single most important aspects of on-page optimisation is the page meta title. They help to tell search engines what your page is about, and they are usually the first impression people get of your page.
<head> <title>Example Title</title> </head>
I recommend that you ensure each page on your website has a page title, and that it’s unique on each page. Also, make sure the page title is descriptive and includes unique keywords and phrases. The page meta title is usually limited to around 70 characters, however if you keep it under 60 characters you have a better chance of Google displaying the full meta title without truncating it. It’s usually best practice to keep your meta titles non-spammy, so don’t overuse your keywords such as:
Awesome Leather Loafers, Buy Leather Loafers, Best Leather Loafers
Avoid using lists of keywords or variations of them, instead make sure you mention the important keywords closer to the beginning of your title. So for example you would have our product name appearing first, followed by the category it appears in like this:
Brown Leather Loafers | Menswear – Shoes – AwesomeShoes.com
In this example the product name comes first, as it’s the most important keyword. It is then followed by the parent category and child category it belongs to.
Although these page titles are important for SEO purposes, they still play a huge role in grabbing attention from visitors who are likely to find your website and it’s content valuable. This relates back to the user experience mentioned in my third point, where the message the user gets needs to be accurate as possible and straight to the point.
6. URL Structure
One of the most common SEO problems is poor URL structure, which can hide pages from Google and prevent your website from being indexed all together. Depending on the type of content management system you’re using the URL structure may suffer or it may not. Which is why it’s worth making sure that your website URL’s have a good solid structure in place.
A good URL structure should be easy to read and understand, for example you could have something like this:
The URL is SEO optimised because it contains broken down breadcrumb keywords which search engines look for. The URL also contains a named anchor which means if this URL was to be copied and pasted into a social post or onto another blog as a link, that link would have it’s own well optimised anchor text.
7. Unique Meta Descriptions
Just like the page meta title, the meta description if not done properly can be another reason for poor SEO. As it says in the name this meta data needs to be descriptive, not just for Google but for the user too. Google will display this meta description if your website appears in it’s search result pages, so it’s wise to have a description that’s both captivating and informative for the user. Make sure it contains keywords or phrases which you’ve also used in your page meta title, as frequent use of a keyword or phrase on a page tells Google what the page is all about and how much authority to give it for the mentioned term.
<head> <meta name="description" content="This is an example of a meta description. This will often show up in search results."> </head>
Meta descriptions should be unique across all pages and should not be longer than 150 characters. Anything longer than this and search engines will truncate your description. Try and keep your keyword or phrases at the start of the description, with your call to action terms towards the end.
There’s a whole host of articles featuring Organic SEO tips and techniques out there from thousands of SEO experts from all over the globe. These SEO techniques are by no means the be all and end all, they’re simply a group of tried and tested methods which I have found to be very useful. You may find that there are many more SEO techniques which I’ve not mentioned, but just to keep things simple I decided to mention the one’s that stood out the most for me.
If you wish, please add more SEO Tips in the comments below.